This is a low key event tracking API without any bells or whistles. It's sole purpose is to serve as a data warehouse for your custom events. For example, when a product is added to a users cart, or when a course is completed on an e-learning platform.
Datum Factory is currently being rolled out across multiple, high-traffic production sites from eCommerce to digital learning. If you're interested in giving it a shot, hit me up on Twitter and let me know.